My last post concerned the reuse of an old factory facility in my hometown of North Canton, Ohio, the Hoover Company, and how the developers were taking advantage of historic tax credits to make a good deal even more lucrative for them. Some of the comments I received on Facebook suggested that I was against the entire concept of the reuse project. I’m not against it at all; I favor doing creative things with old buildings. I am against our government handing out free money to millionaires while ignoring those Americans who work hard and ask little from their state.
There’s another creative reuse plan for an old factory in the news now. It’s the former Hercules Engine factory, located just south of Downtown Canton. A group of developers that includes a member of the Timken family have purchased the property and want to remake the complex into a mixed-use facility. According to their website, the “…mixed use project will include residential rental apartments, class A office space, retail and restaurant space and a new Convention and Event Center. This brand new state of the art Convention and Event Center will, among other things, serve as the new home for the three primary events of the Pro Football Hall of Fame Festival (the enshrinement dinner, the gameday luncheon and the fashion show).” You may think I’m some sort of anti-progress Luddite, but I’m not a big fan of this project. Read on and I’ll tell you why.
The project is in the news because the Canton City Council voted to provide a $3 million loan for the first phase of the project, which will turn 125,000 square feet of former factory space into 95 market rate residential apartments. There was one council member voting “no” on the loan. After looking over the plans, she asked the question that no one wanted to hear: “Who would want to live there?” Such honesty in a politician should be recognized and rewarded. Oh, by the way, the project will qualify for millions of dollars in historic tax credits from both state and federal government, just like the Hoover Company project.
Getting people with money and good jobs to move back into the urban core is the Holy Grail for many cities, and Canton has been trying to do this for decades. Suburbanization has decimated cities. Most of them look like ghost towns on the weekends when the lawyers, bankers and government workers head home to the suburbs. Back in the mid-1980’s, I had an office job in Downtown Canton as a commercial real estate appraiser. I enjoyed working downtown; we wore suits and neckties to work, had lunch at Bender’s, the Mergus Restaurant or the Mayfair Tavern, and took a walk around town after lunch when weather permitted. We were located downtown because it was close to the county office buildings that included the real estate property records (land and building information, sales information, tax maps, transfer records, etc.) that were essential to our operation. The county government itself was an important client that needed appraisals for things like sewer easements and tax complaints. A few of us would come in to work Saturday mornings, when we wouldn’t be interrupted by telephones and clients, and could crank out some reports.
Coming to work on a Saturday was an almost surreal experience. Unlike weekdays, there was hardly any traffic, restaurants were closed for lunch, and parking was plentiful. I parked in one of the city’s newest parking decks that was located a block away from my office and connected to a new hotel and adjacent office building by enclosed skywalks. If it was raining, I could walk across the street in the protection of the skywalks, through the hotel and into the office tower, then exit the building and quickly cross the street to my office building, avoiding most of the rain. But it was much easier and quicker just to go outside and take the sidewalks. One Saturday, as I walked down the steps in the parking garage (there was no need to take the elevator since I was so close to street level because the deck was almost empty) I encountered a homeless man sleeping across the bottom of one of the steps. I carefully and quietly stepped over him and continued on my way. I did stop at the parking attendant’s booth and informed the woman working there of the unusual situation. She was flabbergasted and asked me what she should do. I pointed through the parking deck toward City Hall, adjacent to the west and said, “The police station is right there. I’d call them.” Then I crossed the street to my office and got some work done.
We didn’t stay downtown much longer, but it wasn’t really because of homeless people bothering us on weekends. Some of the data we needed was made available on computer disks, and the rest could be retrieved by one worker that we sent after it as required. Later, all of the data was available online, and continuously updated. Having a suburban office was closer to home, had an attached parking lot, and was more convenient to everything we needed, so we moved. Likewise, many banking operations were moved to suburban locations. Even law firms moved out of the city because they could be closer to their clients as well as a greater variety of restaurants and services. The lawyers could drive in to their infrequent trips to the courthouse when necessary. The process of suburbanization was started by the automobile, aided by the computer, and completed by the vast amount of information available on the Internet.
So cities must come up with creative ideas to get people to come back downtown. There are cities such as New York, Boston, Chicago and others that don’t have this problem, although they do face problems. People are willing to live downtown because they usually work there, plus there is a wide range of services readily available and there are things to do at night like professional sports teams, art galleries, theaters, restaurants and night clubs. Small cities like Canton haven’t really had such a complete array of choices for decades.
I heard a story once, I don’t know if it’s accurate and have since forgotten most of the details, but it sounds right so I’ll tell it here. Back in the ‘80’s Canton managed to get a minor league baseball team to locate here. They just had to build a ballpark. The man hired to aid economic development for the city proposed that the city acquire and assemble a group of unused or barely used properties near the city’s core and raze them in order to build the facility. It would bring people downtown for night games, allowing for development of restaurants and bars to service the fans before and after the games. This would hopefully build upon itself. More nightlife would lead to more interest in living downtown leading to additional support facilities and additional attractions: an upward spiral. I think it was a great idea.
Instead, the city chose to build at the south edge of town, in a flood plain at the end of a grungy industrial street. The facility would have decent access to the nearby interstate highway as well as on-site parking, but wouldn’t be within walking distance of downtown or any pre- or post-game eating or drinking establishments. It worked well for a short time, but the novelty soon wore off, and the finances of the team suffered. The city’s economic development director realized that the city government didn’t have a clue how to help themselves and soon departed for better opportunities. Eventually, Canton lost the franchise to nearby Akron. Guess what they did. They razed a group of properties and built a ballpark close to the city core. Bars and restaurants located nearby to serve the sports fans. It seems to be working pretty well for them.
Canton has been trying to lure people back downtown for years. An energetic young developer bought and renovated several old office/retail buildings near the square and managed to find some tenants to fill them. Happy with his initial success, he took over a project to renovate the historic Hotel Onesto into market rate apartments. The building is an architectural gem and retained much of its interior beauty, plus had a newer parking deck attached. The city’s mayor, a one-time high school cheerleader turned politician, gushed about how wonderful the project would be and said that she was ready to move-in as soon as they were ready to have her. The project still languishes unfinished long after completion was scheduled and no one lives there yet.
Several new restaurants have been opened nearby, and an “arts district” was created. Most of the restaurants received good reviews and were popular, at least for a little while. Some have closed, others reopened under new owners, but for the most part, none of them have had real long-term success. Lack of convenient nearby parking has been a problem. Our weather isn’t that great most of the time, and most diners would prefer to park in an adjacent well-lit parking lot than hope to find a convenient spot on the street. As yet there are no nearby residents who could both walk to the restaurant and afford to eat there when they arrived. Urban blight and its associated problems remain a significant problem that most cities cannot overcome.
Which brings us back to the Hercules project, and the perceptive question posed by the skeptical councilwoman: just who would want to live there? Of course the developers have market studies to assure any skeptic that market demand exists for the project and folks will be lining up to rent the cool urban loft-style apartments as soon as they are available. During my career in real estate, I’ve read dozens of such reports. Most of them are not worth the paper they are printed on except to the author who gets to charge dearly for this collection of “insightful analysis”. Figures lie and liars figure. Almost any MBA student could assemble data that seems to support the desired conclusion. I’m pretty sure I could still do it myself, but since I don’t like to mislead people, I don’t think I would. The problem is that market rate apartments must effectively compete with other apartments in the market.
Young professionals, the most desirable group of tenants, seek someplace to live that is convenient to work as well as amenities such as restaurants, dry cleaners, supermarkets, nightclubs and restaurants. In fact, these things are desired by almost all potential renter groups except older empty nesters (another important demographic), who might be less concerned about an exciting nightlife but more interested in other cultural amenities. There are also far fewer employment opportunities in downtown areas these days, so most potential tenants are already working in the suburbs. This project is located far enough away from all existing amenities that most would prefer the safety of driving to the prospect of a long walk through what still is considered to be a “bad” end of town. That negates the one thing that makes downtown living more desirable than suburban living: the prospect of a safe and easy walk to your destination. The most desirable alternative for most renters are nice suburban apartments, which continue to be constructed without fanfare or any government assistance (other than our current tax laws, which are a major help to all apartment developers). The financing for the Hercules project is falling into place. They probably will build it, but will anybody care?
At one point of time in its history, the Hercules factory provided 5,800 good-paying industrial jobs right in the heart of Canton. If renovation plans proposed by the developers succeed fully, there will be 95 families (of one or two each) living on the site, plus an additional group of low-paying support jobs for the convention center, hotel, and restaurant. There are also plans for more “Class A Office Space” at the site that would provide more jobs, but the demand for downtown office space has been falling for years, and the current state of technology offers little hope for near-term improvement in this area. Thanks to computers, even the federal government now allows some people to work from home, mirroring trends in the private sector.
So is there something better that could be done with an old industrial facility like the Hercules plant? Here’s an interesting idea: the best use for an old industrial plant is for an alternative industrial use. Space could be made available for start-up companies at little or no expense in hopes that some of them will succeed and bring jobs back to the city. If they needed to grow, a contract would require the city to help them find or build larger space within the city limits. How about if we paid unemployed industrial workers three years of unemployment benefits upfront under the condition that they use the money to form manufacturing cooperatives that would occupy space and bring jobs back to the city? With new jobs comes increased income tax revenue for the city. This money must be used to address the problems of urban decay.
More people would be willing to live in the city if there were more employment opportunities and they weren’t worried about crime. There would be less crime if there were more jobs. The workforce would be improved if there were improvements in education, and there would also be less crime committed by better-educated young people facing more opportunities. The problem is that all of these solutions require money, and that money comes from our taxes. Right now, we are using tax dollars to pay millionaire real estate developers to renovate facilities that either don’t require additional economic incentive (the Hoover Company project) or to provide benefits for projects with dubious outcomes (the Hercules project). I think that these tax dollars should be used in other ways to solve the underlying core problems that are at the heart of our cities’ problems, and provide for economic growth that will benefit everyone. Right now, we are using the tax dollars for the benefit of the real estate developers in hopes of some of it trickling down to the rest of us. So far, that hasn’t worked out very well at all.
View of former Hercules Engine factory, Canton, Ohio